CA1001 Introduction to Communication

3 Credits (3-0-6)

Principles of communication, definition and types of communication, including principles of intrapersonal communication, interpersonal communication, small group communication, public communication and mass communication.

CA1002 Introduction to Photography and Cinematography

3 Credits (2-2-5)

Basic theories and practice of photography and cinematography, uses of equipment, composition, principles of setting, types of lens through the applications in digital photography. Students will be assigned to create photographs suitable for various types of communication.

CA1021 Introduction to Advertising and Branding

3 Credits (3-0-6)

Theories in advertising and branding, basic principles of advertising and branding, role of advertising and branding, products and services to consumers, analysis, markets and consumers. The course also covers process of the media selection, judgment of executions for advertising and branding, function and services of advertising and branding agency, including ethics and responsibility in the professions.

CA1022 Introduction to Public Relations

3 Credits (3-0-6)

Basic principles of public relations, process of public relations, target group and equipment in public relations work, characteristics of public relations in organizations, such as business organizations, government departments and public charity organizations, including ethics for public relations.

CA1023 Introduction to Live Event Creation and Management

3 Credits (2-2-5)

Basic principles and the process of communication through live shows, event and performance, etc. including work flow, personnel and job allocation needed in putting up live events as well as considerations to be made for a stage and a broadcast.

CA1024 Introduction Digital Media Communication

3 Credits (2-2-5)

The course addresses the influential histories of communications media and technological development, focusing on the shift from analog to digital practices and cultures that began mid-century and continues to the present, the development of motion picture, radio, television, and Digital Media Communication, general program production, function and relationship between different personnel involved, including basic production of digital media projects.

CA1025 Computer Graphic Design

3 Credits (2-2-5)

Strategies to use broadcast and multimedia applications for communication, multimedia tools and various computer applications for creation of communication materials.

CA2003 Presentation Technique

3 Credits (2-2-5)

Various techniques in presentation, public speaking and the use of audio-visual equipment in presentations to help students develop communication skills.

CA2019 Communication Arts Research

3 Credits (3-0-6)

Principles and methods of research process, framework, and methodology, including application of methods in research for development of projects in communication campaign.

MGT1101 Introduction to Business

3 Credits (3-0-6)

General introduction to business, philosophy, objectives and responsibility of business enterprises, business vocabulary, business and its environment emphasizing fundamental principles of organization, legal forms of business ownership, business activities concerning personnel, accounting, marketing, production and finance.

MGT2900 Principles of Management

3 Credits (3-0-6)

Prerequisite:   MGT1101 Introduction to Business

Definition and importance of management. Managerial functions: planning, organizing, leading-motivating and controlling, theory of management in modern corporate structure, management policies, departmentalization, centralization and decentralization, line and staff functions, and human resources management.

MKT2280 Principles of Marketing

3 Credits (3-0-6)

Prerequisite:   MGT1101 Introduction to Business

Principles and problems involved in transfer of goods and services from producer to consumer, consumer’s buying motives, basic product, distribution, price, promotion mix strategies, and improvement of marketing efficiency.